But it would certainly be attainable for you to become the most widely recognized authority on a particular technology, if you chose to focus all of your energy on that pursuit. He is also the founder and CEO of squidoo.
HOW MANY PAGES ARE IN THE DIP BY SETH GODIN SOFTWARE
If you’re a software developer (as most of my readers tend to be), it might not be realistic for you to want to be known as the best software developer in the world. Seth Godin is the author of more than a dozen bestsellers that have changed the way people think about marketing, leadership, and change, including Permission Marketing, Purple Cow, All Marketers Are Liars, Small is New Big, Dip, Tribes, Linchpin, and Poke Box.
Second, you need to choose a category in which you feel you can become the best. First, you need to be willing to get through “the dip” in becoming the best in your chosen category. Thus, you should do whatever you can to be the best at what you’re passionate about. His daily updates via Seth’s Blog keep me both inspired and amused in equal measure.
I have done since first discovering Linchpin many years back (maybe a book review for another day). The market rewards the best far more than any second or third place entrant. The Dip: The extraordinary benefits of knowing when to quit (and when to stick) I have a confession to make. Thanks for watching How do you know if you should keep going or give up Best Selling Author and renowned Marketing Expert Seth Godin shares in 80 pages of. Seth also spends a bit of time up front explaining the asymmetrical value being the best has (and thus why you should strive for it). Minimize the time and effort spent on the wrong paths (by quitting) so you can find and maximize the effort spent on the most valuable course of action. One of the principles of software development that I try to adhere to is to fail fast, which I think is similar in intent. He makes a good point that winners know when it makes sense to quit, and basically choose their battles. And it’s just 76 pages long) Seth Godin says that there are a lot of people who start something but very few who actually go all the way through to the end. (This is one of the few books that have changed my life. The key takeaway from this book is that when you hit the hard part of any activity you’re pursuing, you determine whether it’s worth it to push through to the end goal. As you can see from the cover, this book is about quitting. His style is entertaining to read, and the book was worth the < $10 it cost on Amazon. I’m generally a fan of Seth’s books, and I enjoyed this one. It’s a quick read, at only 80 pages or so. I picked up The Dip by Seth Godin a while back and thought I’d post my thoughts on it.
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